“Business is a sneaky way to make peace!”

Our last blog shares our excitement about the new content on the Alam-e-Nau site. We also talked about being inspired by new permanent Shark Tank USA judge, Daniel Laubetzky, who has a way of making peace through collaborative business; business which is additionally ecological (perhaps in alignment with the tenets of the house of Abrahamic faiths, to which Mr. Lubetzky belongs?). He started his career with PeaceWorks, which brought together Israelis, Arabs, Turks and such to make a collaborative product, the paste of sun-dried tomatoes.

One product, many hands onboard! The inclusion of this visionary on the Shark Tank USA team is the kind of development we find ourselves in remarkable alliance with and see as a literal sign from God! *Excited eyes*.

To us, this means that using business as a tool for peace-building + planetary care + conflict resolution is no longer a hippie niche, but that it’s mainstreaming and breaking ground. An investor like Lubetzky doesn’t hide in the shadows, appearing to be irrational; but that he and his goodwill are becoming a norm in the normie world, which is still a significant part of the world population. What a wonderful time to witness!

In the words of Alam-e-Nau founder, Ramala Hubb’Allah:

Business is a sneaky, positive way to make peace and accords, as long as the objective is not business alone itself (in which case the accord and the peace may fall apart) but rather, an algebraic combination where several objectives are delivered all at once:

• Care for environment
• Care for communities
• Self-excellence for the makers, producers, entrepreneurs
• Competition through excellence and delivery
• Bringing good values and common teachings of faith to life
• Using business as a method to engage various parties in one ‘game’ of collaboration and cooperation
• Using business as a means to an end while still generating positive value and striving for excellence.

Ramala has long believed in scoring all or most of these points at once by developing what she calls complex offerings that pack a number of deliverables in one offering, brand, company or product. She once worked as a trend-hunter and futurist, finding developmental trends and logging those on her iconic blog NEXT> by Ramla and on user-generated site for curated trends, TrendHunter.com (See her blog on TrendHunter.com here). Today, those offerings can also be called ecological-business ideas, which is a major focus of Alam-e-Nau, which is a business accelerator and knowledge-creator like no other.

BetterBonds as a Connective Tissue in the Market

When Ramala created her iconic business BetterBonds, making peace and doing a collaborative project that brought diverse and often adverse people together, was her goal. In her case, she was weaving together:

• warring Muslim sects in her country
• connecting the remote North of Pakistan with the South that is warmly receptive towards doing business with the North and “ready to patronize without being patronizing”
• and also bringing together artisans and makers in a market on one table, contributing to “product bundles”.

In this way, BetterBonds has been a microcosm of what can be accomplished should one want to accomplish a number of objectives through one simple idea that in fact packs in very dense complexity and layers within!

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