Brand Development

Alam-e-Nau is undertaking speed development of value-added products in the natural, artisanal and ecological realm; in tandem with this development of the product is the development of a brand.

The Alam-e-Nau products are based on a rigorous research and development process that focuses on traditional and folk methods primarily and thereafter seeks to attest the organically and intuitively developed offering or product through science and evidence, in incremental steps. The Branding seeks to:

• support and make visible the nativity and grounded nature of the product
• capture and articulate the promise of the product or offering
• position the offering, product or service for the right audience, with the right message
• capture the hearts and minds of the intended audience and (subliminally) signal the brand promise as well as define what the product is through 360-degree cues
• the 360-degree cues involve Naming; brand identity elements such as color, typography, slogan; materials/ingredients/content and such.
• be contemporary and appealing to the audience
• gain edge and leadership in the market

To this end, here are some of the next steps:

• An in-house Design Agency specializing in Alam-e-Nau’s iconic Brand Development for earthen, ecological products, services, offerings and ideas.
• Connecting with designers and philanthropes around the world.
• Development of a brand for BetterBonds‘ product, Shilajit.

Some Instances of Memorable Branding from Iconic Business, BetterBonds

And in case you are wondering, yes, all of this work has been done by Ramala Hubb’Allah, by herself.

This page is under development and is updated from time-to-time.