Legacy Projects & Businesses

This page lists some of the legacy projects and businesses that the Alam-e-Nau founder family have been involved in. This is a sampling of the entirety of the complex and sprawling career of Ramala Hubb’Allah, the founder of Alam-e-Nau, who has a vast and ecological vision and who promised herself to uplift humanity and construct a future in many different ways. Amen.

2016: BetterBonds: Herb & Crystal Products and Wellness Consultancy

In 2016, the iconic brand and business BetterBonds were born. A “mom & baby business” built for mothers and babies, this was Ramala’s more formidable undertaking with deep spiritual and activist roots. The business brought much joy but also extreme trouble. Ramala and her child went to far lengths to explore possibilities and create and establish the business.

The project reached its crescendo during the COVID pandemic and demand swelled, but the business had to be curtailed due to violence and abuse by the host communities in which Ramala lived, and partly due to the magnitude of business which became too large to handle given the demand and popularity, matched against the poor infrastructure of the region she operated from, and an utter lack of facilities.

It is this experience that has prompted the creation of the project, Alam-e-Nau, which is a meta endeavor about life and business in the trenches of sustainability, while facing violence, politics, and the attrition of a non-supportive patriarchy.

Ramala also admits that we need to build traditional and native skills and extreme patience to operate under the circumstances of most native cultures and regions.

Website: BetterBonds’s website has recently been built anew. No products are available for sale at the moment; the business is in hibernation mode, readying for globally-aligned re-launch.

2013: Online Farmers and Artisans Market (FB Group)

In 2013 Alam-e-Nau founder Ramala initiated and ran for several years an online farmers and artisans market that likewise enabled, connected and introduced many new and some somewhat and a few more established players in the market. This is also where she incubated the idea to start her own herbalist business, BetterBonds.

Link: Online Farmers & Artisans Market, Pakistan. The group is no longer managed by Ramala Hubb’Allah, and appears to not been getting updated frequently.

2008: My Kitchen Garden Project–a Food-Growing Network (Facebook Group)

In 2008, in anticipation of an economic collapse and adversity and intensity of climate shift, Alam-e-Nau founder Ramala Hubb’Allah used Facebook to create a food-growing network and invited people from across Pakistan (whoever was online, of course, and online presence was not evenly distributed) to join the network and “start growing food whether you own a pot, or a plot”. The adaptive approach made flexible participation possible; connections were made, the weaker members were supported by the stronger ones, gifts exchanged, donations made and gardens started. Members later reported starting their own businesses, such as beekeeping, inspired by the exhortations and teachings of Ramala.

(Please note that the network was later handed over and ran by an admin who then completely took charge and gave the network a life of its own.)

Later, Ramala started other drives about seed-saving and the plantations of food forests, all of which also took off. She was disabled herself and remained bed-bound while taking care of her child, and was not able to participate much herself.